Content = Stories You Tell Your Customers
Content Marketing is about telling stories. Stories about what you do. Stories about your customers. How I came up with "Blue Ferret" is one such story.
When I started freelancing, I wanted a name people would remember. But one that would also stand out. Professional and memorable. Research led me to "business colors" - how colors are perceived in business communications. Red, for instance, indicates passion, fast-paced action, and emergency. Blue on the other hand indicates professionalism and intellectualism.